To support the launch of its new 100% electric range across the Benelux, Subaru entrusted The Crew with the creation of a campaign designed to generate awareness, dealership traffic and test drives.
In a crowded EV market saturated with technological promises, we chose to put the experience back at the centre of the message with a simple and direct concept: “It all starts with a test drive.”
Built around the Solterra, e-Outback and Uncharted models, the campaign highlights what has always defined Subaru’s DNA: Japanese reliability, versatility, safety and real-world driving capability.
